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The Pantone Colour of the Year, Mocha Mousse, reflects a global mood of connection, comfort, and harmony, which is expected to influence food development in 2025. This colour nurtures us with its suggestion of the delectable qualities of chocolate and coffee, fulfilling our desire for comfort in 2025. Mocha Mousse has been linked with ‘little treat culture’, where consumers want affordable luxuries that fit into their everyday lives.

Fundamentally Nutritious

Consumers are prioritising nutrition! The trend is shifting from restriction to Positive Nutrition, focusing on adding nutrients rather than cutting out foods. Brands like Zoe are embracing this by incorporating supplements into everyday foods, such as their super plant seed mix, designed to boost meals effortlessly.

Rule Rebellion

With rising burnout and stress, people are looking for food that’s fun, indulgent, and free from judgement! It’s about embracing playful textures, bold colours, and unusual food pairings. Unconventional pairings, like milkshakes and fries, are now mainstream, while trends like “girl dinner” celebrate effortless, mix-and-match meals.

Time Saver

Busy lifestyles are back to normal. Younger generations rely on ready-made meals more than ever, with convenience being a key driver due to busy schedules and lower cooking confidence. Snackification leads the way, as consumers shift towards smaller meals throughout the day, rather than the traditional three-meal structure.

Feed The Soul

We’re craving comfort, big time! Whether it’s a gooey mac ‘n’ cheese or a pie, cosy, nostalgic dishes are making a major comeback. The act of eating isn’t simply about sustenance; it’s a source of comfort, escapism, and joy. Demand for nostalgic food has become a key driver of product and flavour development for 2025.

If you’re interested in our marketing team presenting our full 2025 trends presentation and showcasing our capabilities with your product types, get in touch! Discover how we can develop flavour blends tailored to these trends for your products.

Contact us at: npdmarketing@dalziel.co.uk