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Did you know we have an NPD Manager specialising in all things plant-based?

From Ellen’s previous experience and degree in Food Science and Nutrition, she drives our plant-based innovation and identifies current gaps within the vegan, vegetarian, and flexitarian market.

We regularly conduct internal benchmarking exercises to see new and existing products on the market to keep us up-to-date with the plant-based market. This helps us identify industry trends to understand consumer preferences and introduce new ideas before the consumer realises they need it! We’re excited to celebrate National Tofu Day today and can’t wait to cook with the versatile ingredient. Tofu

From vegan mayonnaise, to crumbs and seasonings, we can support you through development and market research to ensure you’re kept up-to-date with the fast growing plant-based market.

For media enquiries, please contact: Juliet Betterton, betterpr on 07970 523095, or email juliet@betterpr.co.uk